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Meta advertising news, explained
What changed in Meta advertising, what it means if you run your own ads, and what to do about it. Each post links the sources it was written from, so you can check any claim against Meta's or the regulator's own page.
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Advantage+ creative enhancements
What Meta's Advantage+ creative enhancements can change in your ad, which are on by default, and how to review and switch each one off in Ads Manager.
Read the post →Ad Library spend and reach
The Meta Ad Library shows spend ranges only for political and issue ads, and reach only for EU and UK ads. Clicks and conversions are never shown.
Read the post →Less personalised ads in the EU
What Meta's less personalised ads choice for EU users is, the dated history behind it, what data it uses, and what it means for your targeting and creative.
Read the post →Meta EU political ads ban
Meta stopped political and social issue ads in the EU on 6 October 2025. What the EU rule requires, what counts as a social issue, and what to check.
Read the post →Meta fully automated ads 2026
Where Meta's end-of-2026 automated ads goal came from, what Meta has said on the record, what had shipped by October 2026, and what is still unconfirmed.
Read the post →Meta scam ads and advertisers
Reuters reported Meta projected 10% of 2024 revenue from scam ads; Meta disputes it. What followed, and how to verify, appeal a rejection and report fakes.
Read the post →Google, LinkedIn, TikTok ad libraries
How to look up a competitor's ads in the Google Ads Transparency Center, LinkedIn Ad Library and TikTok Commercial Content Library, compared with Meta.
Read the post →Meta ads changes, October 2026
Meta retired Marketing API v24.0 on 6 October 2026 and removes Messenger Stories, poll ads and three delivery estimate fields on 27 October. What to do.
Read the post →Andromeda and GEM explained
What Meta has published about Andromeda and GEM, what each does in ad delivery, and what Meta has and has not said about how many creatives you need.
Read the post →Meta at Advertising Week 2026
What Meta announced for advertisers on 6 October 2026: which features are open to all now, which are still in testing, and what a small advertiser should do.
Read the post →Advantage+ campaigns in 2026
What makes a Meta campaign Advantage+ in 2026, when Advantage+ shopping and app campaigns closed, and the audience, placement and budget controls you keep.
Read the post →Copying vs inspiration in ads
What the US Copyright Office, USPTO, FTC, UK regulators and Meta say about borrowing an idea from a competitor's ad versus copying it. Not legal advice.
Read the post →How long an ad has run
Find the start date on any Meta Ad Library listing, learn what the active, inactive and version labels mean, and why a long run is not proof of profit.
Read the post →Meta Ad Library API
Who can use the Meta Ad Library API, the access steps Meta lists, which ads it covers, the fields it returns and why most commercial ads are missing.
Read the post →Meta ads AI connectors
What Meta's ads MCP server and Ads CLI let Claude or ChatGPT read and change in your ad account, how to connect one, and the controls Meta describes.
Read the post →Meta ads attribution settings
What Meta's click-through, engage-through and view-through windows count, what incremental attribution is, and why Ads Manager differs from Google Analytics.
Read the post →Meta ads learning phase
What Meta's help pages say about the ads learning phase: about 50 results in a week, which edits restart it, and how to fix Learning limited.
Read the post →Ads Manager vs Business Suite
Which Meta tool you need: Ads Manager, Business Suite or a business portfolio. The correct address for each, how to log in, and what to check if it fails.
Read the post →Meta Q2 2026 results
Meta's Q2 2026 results: ad revenue up 27%, impressions up 14%, average price per ad up 12%. What those company-wide figures mean for your own ad costs.
Read the post →Ads on Threads in 2026
Threads ads opened to all advertisers in April 2025 and reached every market in 2026. Placement defaults, specs, brand controls and what Meta has not said.
Read the post →
Meta changes its tools often, and rules differ by country. Each post shows the date it was last checked; where the detail matters, confirm it against the source linked in the post.
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Mockingbird is an independent product from Onwards Analytics and is not affiliated with, endorsed by or sponsored by Meta. Meta, Facebook, Instagram, Meta Ads Manager and the Meta Ad Library are trademarks of Meta Platforms, Inc. Meta changes its tools often; check Meta's own help pages for the current detail before you rely on it.