https://mockingbird.digital/blog What changed in Meta advertising, what it means if you run your own ads, and what to do about it. en Tue, 13 Oct 2026 12:00:00 GMT https://mockingbird.digital/blog/facebook-ad-creative-explained https://mockingbird.digital/blog/facebook-ad-creative-explained Tue, 13 Oct 2026 12:00:00 GMT What ad creative means on Facebook and Instagram: the parts, formats, sizes in pixels, Meta's own best practices, and how to preview or share your ad. https://mockingbird.digital/blog/facebook-ads-vs-boosted-posts https://mockingbird.digital/blog/facebook-ads-vs-boosted-posts Tue, 13 Oct 2026 12:00:00 GMT Facebook ads vs boosted posts, from Meta's own help pages: what a boost lets you set, what Ads Manager adds, how review and billing work, and who each suits. https://mockingbird.digital/blog/facebook-ads-wrong-language-or-location https://mockingbird.digital/blog/facebook-ads-wrong-language-or-location Tue, 13 Oct 2026 12:00:00 GMT Facebook ads in Spanish, French or Arabic, or showing in other states? The Meta settings that translate ads and widen locations, and how to turn them off. https://mockingbird.digital/blog/how-facebook-ad-campaigns-work https://mockingbird.digital/blog/how-facebook-ad-campaigns-work Tue, 13 Oct 2026 12:00:00 GMT How a Facebook (Meta) ad campaign works: what is decided at campaign, ad set and ad level, and where the budget sits, taken from Meta's own help pages. https://mockingbird.digital/blog/how-much-do-facebook-ads-cost https://mockingbird.digital/blog/how-much-do-facebook-ads-cost Tue, 13 Oct 2026 12:00:00 GMT Meta has no price list for Facebook and Instagram ads. How budgets, minimums, billing, GST and VAT work on Meta's own pages, and whether Ads Manager is free. https://mockingbird.digital/blog/is-meta-ads-manager-down https://mockingbird.digital/blog/is-meta-ads-manager-down Tue, 13 Oct 2026 12:00:00 GMT Is Meta Ads Manager, the Ad Library or Business Suite down? Check Meta's own status page first, then try Meta's browser fixes if the problem is on your side. https://mockingbird.digital/blog/meta-ad-campaign-not-spending https://mockingbird.digital/blog/meta-ad-campaign-not-spending Tue, 13 Oct 2026 12:00:00 GMT Why a Meta or Facebook ad campaign is active but not spending or delivering: each Delivery status, the cause Meta gives for it, and the fix, from Meta's pages. https://mockingbird.digital/blog/meta-ads-campaign-objectives https://mockingbird.digital/blog/meta-ads-campaign-objectives Tue, 13 Oct 2026 12:00:00 GMT Meta's six campaign objectives, how Meta says to choose one, what each limits, and what you need to create a first Facebook or Instagram ad campaign. https://mockingbird.digital/blog/meta-pixel-explained https://mockingbird.digital/blog/meta-pixel-explained Tue, 13 Oct 2026 12:00:00 GMT What the Meta pixel is, whether it is free, how it uses cookies, how it differs from the Conversions API, and what to check when it is not working. https://mockingbird.digital/blog/pause-stop-delete-meta-ad-campaign https://mockingbird.digital/blog/pause-stop-delete-meta-ad-campaign Tue, 13 Oct 2026 12:00:00 GMT How to pause, stop, delete or extend a Meta (Facebook) ad campaign in Ads Manager, and what each does to spend, billing, results and the learning phase. https://mockingbird.digital/blog/advantage-plus-audience-explained https://mockingbird.digital/blog/advantage-plus-audience-explained Tue, 13 Oct 2026 12:00:00 GMT What Advantage+ audience is, what Meta does with the targeting you enter, which inputs are hard limits, and how to switch to original audience options. https://mockingbird.digital/blog/advantage-plus-placements-vs-manual https://mockingbird.digital/blog/advantage-plus-placements-vs-manual Tue, 13 Oct 2026 12:00:00 GMT Advantage+ placements vs manual placements on Meta: the current placement list, what excluding one changes, the 5% limited spend option and account controls. https://mockingbird.digital/blog/create-meta-ad-account https://mockingbird.digital/blog/create-meta-ad-account Tue, 13 Oct 2026 12:00:00 GMT Every Facebook account already has an ad account. How to open Meta Ads Manager, add more ad accounts, and what a Facebook ad agency account really is. https://mockingbird.digital/blog/facebook-ads-for-real-estate https://mockingbird.digital/blog/facebook-ads-for-real-estate Tue, 13 Oct 2026 12:00:00 GMT Meta's housing Special Ad Category rules for real estate ads: who must declare, what age, gender, postcode and lookalike targeting is limited, and what's open. https://mockingbird.digital/blog/how-to-run-instagram-ads https://mockingbird.digital/blog/how-to-run-instagram-ads Tue, 13 Oct 2026 12:00:00 GMT How to run Instagram ads through the app, instagram.com, Business Suite or Ads Manager: what you need, the no-Facebook route and the Apple fee on iPhone. https://mockingbird.digital/blog/meta-ads-bid-strategies https://mockingbird.digital/blog/meta-ads-bid-strategies Tue, 13 Oct 2026 12:00:00 GMT The five Meta ads bid strategies, what each tells the delivery system, when Meta suggests each, and how Advantage+ campaign budget works with them. https://mockingbird.digital/blog/meta-ads-billing-and-payments https://mockingbird.digital/blog/meta-ads-billing-and-payments Tue, 13 Oct 2026 12:00:00 GMT How Meta bills for Facebook ads: payment thresholds, bill dates and prepaid funds, why a payment fails and the fix, where receipts are, and how ad credits work. https://mockingbird.digital/blog/meta-ads-metrics-explained https://mockingbird.digital/blog/meta-ads-metrics-explained Tue, 13 Oct 2026 12:00:00 GMT What reach, impressions, frequency, results, CTR, CPC, CPM, ROAS and hook rate mean in Meta Ads Manager, with the definition and formula Meta gives for each. https://mockingbird.digital/blog/reels-ads-facebook-instagram https://mockingbird.digital/blog/reels-ads-facebook-instagram Tue, 13 Oct 2026 12:00:00 GMT Where Facebook and Instagram ads on Reels appear, the video, image and carousel specs, safe zones, how to select or exclude Reels, and what Meta claims. https://mockingbird.digital/blog/what-is-meta-business-suite https://mockingbird.digital/blog/what-is-meta-business-suite Tue, 13 Oct 2026 12:00:00 GMT What Meta Business Suite is, whether it is free, whether it is a CRM, what you can do in it and Meta's own fixes when it will not post to Instagram. https://mockingbird.digital/blog/advantage-plus-catalogue-ads https://mockingbird.digital/blog/advantage-plus-catalogue-ads Tue, 13 Oct 2026 12:00:00 GMT Advantage+ catalogue ads, formerly dynamic ads: what a catalogue and product set are, what Meta requires, and how they differ from Advantage+ sales campaigns. https://mockingbird.digital/blog/download-meta-ad-library-videos https://mockingbird.digital/blog/download-meta-ad-library-videos Tue, 13 Oct 2026 12:00:00 GMT The Meta Ad Library has no download button. What Meta offers instead, what its terms say about downloader tools, and how to study an ad without the file. https://mockingbird.digital/blog/facebook-ad-library-product-research https://mockingbird.digital/blog/facebook-ad-library-product-research Tue, 13 Oct 2026 12:00:00 GMT How to use the Facebook Ad Library for product research and dropshipping: keyword and exact-phrase search, filters, what a listing shows, and its limits. https://mockingbird.digital/blog/facebook-ad-text-limits https://mockingbird.digital/blog/facebook-ad-text-limits Tue, 13 Oct 2026 12:00:00 GMT Facebook and Instagram ad text explained: what primary text, headline and description are, and the character lengths Meta recommends for each placement. https://mockingbird.digital/blog/facebook-ads-targeting-options https://mockingbird.digital/blog/facebook-ads-targeting-options Tue, 13 Oct 2026 12:00:00 GMT What Meta lets you target on Facebook and Instagram ads: location, postcodes, age, interests, custom and lookalike audiences, and what has been removed. https://mockingbird.digital/blog/install-meta-pixel-shopify-wordpress https://mockingbird.digital/blog/install-meta-pixel-shopify-wordpress Tue, 13 Oct 2026 12:00:00 GMT The official way to add the Meta pixel to Shopify and WordPress, what each integration sets up, and the fixes each help page gives when it will not connect. https://mockingbird.digital/blog/meta-ad-library-filters-explained https://mockingbird.digital/blog/meta-ad-library-filters-explained Tue, 13 Oct 2026 12:00:00 GMT Every Meta Ad Library filter and sort option, what the low impression count label means, and why commercial ads cannot be sorted by performance. https://mockingbird.digital/blog/meta-ads-certification-blueprint https://mockingbird.digital/blog/meta-ads-certification-blueprint Tue, 13 Oct 2026 12:00:00 GMT Meta's current ads certifications, what each exam costs, how it is taken and renewed, the free Meta Blueprint courses, and how to judge any other course. https://mockingbird.digital/blog/meta-ads-for-nonprofits https://mockingbird.digital/blog/meta-ads-for-nonprofits Tue, 13 Oct 2026 12:00:00 GMT Meta ads for nonprofits, from Meta's own pages: no ad credits or grants, where the donation tools work, and when a charity's ad needs a Paid for by label. https://mockingbird.digital/blog/meta-lead-ads-instant-forms https://mockingbird.digital/blog/meta-lead-ads-instant-forms Tue, 13 Oct 2026 12:00:00 GMT What Facebook lead ads and instant forms are, from Meta's own help pages: form types, questions, the 90-day download limit, performance goals and Advantage+. https://mockingbird.digital/blog/advantage-plus-creative-enhancements https://mockingbird.digital/blog/advantage-plus-creative-enhancements Fri, 09 Oct 2026 12:00:00 GMT What Meta's Advantage+ creative enhancements can change in your ad, which are on by default, and how to review and switch each one off in Ads Manager. https://mockingbird.digital/blog/does-meta-ad-library-show-spend https://mockingbird.digital/blog/does-meta-ad-library-show-spend Fri, 09 Oct 2026 12:00:00 GMT The Meta Ad Library shows spend ranges only for political and issue ads, and reach only for EU and UK ads. Clicks and conversions are never shown. https://mockingbird.digital/blog/meta-less-personalised-ads-eu https://mockingbird.digital/blog/meta-less-personalised-ads-eu Fri, 09 Oct 2026 12:00:00 GMT What Meta's less personalised ads choice for EU users is, the dated history behind it, what data it uses, and what it means for your targeting and creative. https://mockingbird.digital/blog/meta-eu-political-ads-one-year-on https://mockingbird.digital/blog/meta-eu-political-ads-one-year-on Fri, 09 Oct 2026 12:00:00 GMT Meta stopped political and social issue ads in the EU on 6 October 2025. What the EU rule requires, what counts as a social issue, and what to check. https://mockingbird.digital/blog/meta-fully-automated-ads-2026 https://mockingbird.digital/blog/meta-fully-automated-ads-2026 Fri, 09 Oct 2026 12:00:00 GMT Where Meta's end-of-2026 automated ads goal came from, what Meta has said on the record, what had shipped by October 2026, and what is still unconfirmed. https://mockingbird.digital/blog/meta-scam-ads-what-advertisers-should-know https://mockingbird.digital/blog/meta-scam-ads-what-advertisers-should-know Fri, 09 Oct 2026 12:00:00 GMT Reuters reported Meta projected 10% of 2024 revenue from scam ads; Meta disputes it. What followed, and how to verify, appeal a rejection and report fakes. https://mockingbird.digital/blog/google-linkedin-tiktok-ad-libraries https://mockingbird.digital/blog/google-linkedin-tiktok-ad-libraries Fri, 09 Oct 2026 12:00:00 GMT How to look up a competitor's ads in the Google Ads Transparency Center, LinkedIn Ad Library and TikTok Commercial Content Library, compared with Meta. https://mockingbird.digital/blog/meta-ads-changes-october-2026 https://mockingbird.digital/blog/meta-ads-changes-october-2026 Fri, 09 Oct 2026 12:00:00 GMT Meta retired Marketing API v24.0 on 6 October 2026 and removes Messenger Stories, poll ads and three delivery estimate fields on 27 October. What to do. https://mockingbird.digital/blog/meta-andromeda-gem-explained https://mockingbird.digital/blog/meta-andromeda-gem-explained Fri, 09 Oct 2026 12:00:00 GMT What Meta has published about Andromeda and GEM, what each does in ad delivery, and what Meta has and has not said about how many creatives you need. https://mockingbird.digital/blog/meta-advertising-week-2026 https://mockingbird.digital/blog/meta-advertising-week-2026 Fri, 09 Oct 2026 12:00:00 GMT What Meta announced for advertisers on 6 October 2026: which features are open to all now, which are still in testing, and what a small advertiser should do. https://mockingbird.digital/blog/advantage-plus-campaigns-2026 https://mockingbird.digital/blog/advantage-plus-campaigns-2026 Fri, 09 Oct 2026 12:00:00 GMT What makes a Meta campaign Advantage+ in 2026, when Advantage+ shopping and app campaigns closed, and the audience, placement and budget controls you keep. https://mockingbird.digital/blog/copying-vs-inspiration-competitor-ads https://mockingbird.digital/blog/copying-vs-inspiration-competitor-ads Fri, 09 Oct 2026 12:00:00 GMT What the US Copyright Office, USPTO, FTC, UK regulators and Meta say about borrowing an idea from a competitor's ad versus copying it. Not legal advice. https://mockingbird.digital/blog/how-long-has-a-facebook-ad-been-running https://mockingbird.digital/blog/how-long-has-a-facebook-ad-been-running Fri, 09 Oct 2026 12:00:00 GMT Find the start date on any Meta Ad Library listing, learn what the active, inactive and version labels mean, and why a long run is not proof of profit. https://mockingbird.digital/blog/meta-ad-library-api https://mockingbird.digital/blog/meta-ad-library-api Fri, 09 Oct 2026 12:00:00 GMT Who can use the Meta Ad Library API, the access steps Meta lists, which ads it covers, the fields it returns and why most commercial ads are missing. https://mockingbird.digital/blog/meta-ads-ai-connectors-mcp https://mockingbird.digital/blog/meta-ads-ai-connectors-mcp Fri, 09 Oct 2026 12:00:00 GMT What Meta's ads MCP server and Ads CLI let Claude or ChatGPT read and change in your ad account, how to connect one, and the controls Meta describes. https://mockingbird.digital/blog/meta-ads-attribution-settings https://mockingbird.digital/blog/meta-ads-attribution-settings Fri, 09 Oct 2026 12:00:00 GMT What Meta's click-through, engage-through and view-through windows count, what incremental attribution is, and why Ads Manager differs from Google Analytics. https://mockingbird.digital/blog/meta-ads-learning-phase https://mockingbird.digital/blog/meta-ads-learning-phase Fri, 09 Oct 2026 12:00:00 GMT What Meta's help pages say about the ads learning phase: about 50 results in a week, which edits restart it, and how to fix Learning limited. https://mockingbird.digital/blog/meta-ads-manager-vs-business-suite https://mockingbird.digital/blog/meta-ads-manager-vs-business-suite Fri, 09 Oct 2026 12:00:00 GMT Which Meta tool you need: Ads Manager, Business Suite or a business portfolio. The correct address for each, how to log in, and what to check if it fails. https://mockingbird.digital/blog/meta-q2-2026-results-for-advertisers https://mockingbird.digital/blog/meta-q2-2026-results-for-advertisers Fri, 09 Oct 2026 12:00:00 GMT Meta's Q2 2026 results: ad revenue up 27%, impressions up 14%, average price per ad up 12%. What those company-wide figures mean for your own ad costs. https://mockingbird.digital/blog/threads-ads-2026 https://mockingbird.digital/blog/threads-ads-2026 Fri, 09 Oct 2026 12:00:00 GMT Threads ads opened to all advertisers in April 2025 and reached every market in 2026. Placement defaults, specs, brand controls and what Meta has not said.